Our Beginnings

At Tonaroz Travel Agency, we believe that travel is about more than just visiting new places—it’s about creating deep and meaningful connections with the heart of a destination.

Our story begins with Mrs. Meryam Elaamari, a woman whose life journey is intertwined with the beauty and traditions of Morocco.

  • Born into a nomadic family, Meryam spent her early years traversing Morocco’s vast deserts, rugged mountains, and serene oases.
  • These formative years instilled in her a profound appreciation for the country’s diversity—its resilient people, vibrant culture, and breathtaking landscapes.

Later, her family settled in Imlil, a picturesque village nestled in the High Atlas Mountains. Here, she embraced the rhythms of mountain life:

  • The quiet stillness of snowy winters.
  • The joyful celebrations of lively Berber festivals.
  • The simple beauty of living in harmony with nature.

As she grew older, Meryam’s path led her to the bustling city of Marrakech.

  • Immersed in its colorful souks, intricate architecture, and timeless stories, she found inspiration in the city’s vibrancy.
  • This blend of nomadic roots, mountain serenity, and urban energy shaped her vision of sharing Morocco’s soul with travelers worldwide.

This vision gave birth to Tonaroz Travel Agency—a reflection of Meryam’s journey and a gateway for visitors to experience Morocco’s authentic spirit.

Our vision

At Tonaroz Travel Agency, our vision is simple: to offer travelers a window into the real Morocco—a place where every journey feels personal, every encounter meaningful, and every moment unforgettable.

Guided by Meryam’s passion and deep-rooted connection to Morocco, we craft experiences that go beyond ordinary tourism.

What we offer:

  • Traditional Stays: Stay in handpicked, traditional riads where Moroccan hospitality shines through every detail.
  • Curated Excursions: Hike the majestic Atlas Mountains, stroll through the vibrant medinas of Marrakech, or spend a magical night under the stars in the Sahara Desert.
  • Cultural Immersion: Share a meal with Berber families, listen to their stories, and experience the heartbeat of Morocco’s local life.

We believe that every journey should reflect Morocco’s soul, whether it’s found in:

  • The tranquility of a mountain village.
  • The energy of a city street.
  • The timeless call to prayer echoing through a courtyard.

With Tonaroz, you’ll travel not just as a visitor but as part of a story—a story that has been told through generations of nomads, mountain villagers, and city dwellers.

Our mission

At TONAROZ, we don’t just organize trips—we create journeys that touch your heart and stay with you forever. Our mission is simple: to show you Morocco the way we know and love it. We believe that true travel isn’t about ticking places off a list. It’s about the feeling of walking through an ancient medina, the taste of freshly baked bread in a mountain village, and the wonder of seeing stars light up the desert sky.

Morocco is a country of incredible contrasts. From the golden dunes of the Sahara to the snow-capped peaks of the Atlas Mountains, every corner has a story to tell. Our job is to bring these stories to life, so you can experience them in the most genuine and unforgettable way.

What makes TONAROZ different? We see ourselves as more than a travel agency. We are storytellers, bridge builders, and passionate hosts. Founded by Mrs. Meryam Elaamari, who grew up living the very life we share with you, TONAROZ is built on a foundation of love and respect for Morocco. Every riad we choose, every guide we work with, and every itinerary we create is carefully selected to give you the best possible experience.

Our focus is on authenticity. We don’t follow the crowds or offer cookie-cutter tours. Instead, we create moments that are real and meaningful. Whether it’s sharing mint tea with a Berber family, walking through hidden paths in the mountains, or hearing the call to prayer echo in Marrakech’s old town, we want you to feel the soul of Morocco.

We are also a family-run business, and that makes us unique. Our team is deeply rooted in Moroccan traditions and culture, and we treat every guest like part of our extended family. From the moment you arrive, we take care of every detail, so you can relax and truly enjoy your time with us.

At TONAROZ, we don’t aim to compete—we aim to lead. We stand out because of our personal approach, our deep local knowledge, and our unwavering commitment to quality. We don’t just want to be your travel agency; we want to be the reason your trip to Morocco is one of the best experiences of your life.

What our clients say